Thursday, September 18, 2008

Throwback Thursday: Read about Stars and Cars, Play Electric Guitars

How do get kids to read in the early 90s? Easy. You rap about it. 'Cause the only way to get us to get away from Super Mario Bros was to use rap. Preferably with colorful moving pictures. Hey, we were the Sesame Street Generation.

Actually, this commercial was pretty catchy. I still remember the lyrics. It was colorful, bright,
rhythmic. But, the odd twist is that the B-boys were the California Raisins.
If you remember the Raisins, they were singing and dancing raisins that encouraged us to eat healthy. And, their popularity spawned toys, games, and a Christmas Special by Will Vinton. I love the Christmas special. This show's version of Joy to the World was some pretty sweet psychedelic-ness. I need to set aside a special post around the holidays focusing on that Christmas Special.

However, the CR were a Temptations/Four Tops hybrid. The Raisins were a Motown-like group.

I guess every 60s soul band had to update their look at some point. At least it was for a good cause. Teaching kids to read and stuff.


1 comment:

Estela said...

omg I loved that you posted this! I was just talking about the California Raisins yesterday and no one had any clue what I was talking about! I felt like I had dreamt them